Introduction for communication scholars, convergence is a fairly elastic term that has come to mean different things depending on time, application, and context there are a number of driving forces that focus public attention on the issue, including the digitalization of media and information technology, worldwide deregulation trends, changes in technology (most notably the internet), merger. Convergence can take many forms and since it is a buzzword for managers - along with words such as viral, word-of-mouth, social media, sustainability or economic crisis - there are still many individuals that have difficulties to define what convergence really is. Media convergence is the joining of several distinct technologies into one the internet and digital age have helped fuel this progress, turning a simple smartphone into a multifaceted device that. Media convergence of newspapers iii & & & & & & this&thesis&is&dedicated&to&my&parents,& michaelandstacy&sullivan& thankyouforallyourlove,support,andendlessprayers.
Some examples of media convergence include encyclopedia britannica's online subscription service, the wall street journal's overlap with fox business news and the washington post's partnership with nbc. 'this convergence has important implications for research and teaching in business schools' 'media convergence is indeed the wave of the future' 'at the same time, even the processes of weak convergence that we documented remain far from complete. 34 convergence has been defined as: the interlinking of computing and icts, communication networks, and media content that has occurred with the development and popularisation of the internet, and the convergent products, services and activities that have emerged in the digital media space.
Convergence definition is - the act of converging and especially moving toward union or uniformity especially : coordinated movement of the two eyes so that the image of a single point is formed on corresponding retinal areas. Media convergence and technology three media channels are currently the focal point of the media convergence journey: the print media that has started laying a certain emphasis on internet-based outlets, the slowly depleting difference between the television and the computer, and the slowly blurring line between the computers and the cell phones. Media convergence group delivers on the intersection of their audience™s informational needs and their advertisers™ and distributors™ wantsits first product, newsycom, is a multiperspective online video news site that monitors, synthesizes and presents world news. Kinds of convergence but convergence isn't just limited to technology media theorist henry jenkins argues that convergence isn't an end result (as is the hypothetical black box), but instead a process that changes how media is both consumed and produced.
Another common feature of media convergence is the interdisciplinarity of its research topics, which also holds true for the digital creative economy the strength and at the same time the. When we talk of convergence between computers and television, we need to be careful to specify what we mean in the case of this debate, we specifically mean the convergence of television and computers, both the media and the devices to that end the debate will center around two main issues. Convergence will eventually lead to the fusion of all forms of media, resulting in the creation of an entirely new medium today, it is already happening-between television, radio, print and the internet. When it comes to media convergence, one of the most prominent and noticeable changes to a specific sector of the media industry would be what convergence has done to the print/ news industry. The domination of mainstream media outlets by corporate conglomerates makes maintaining and nurturing a franchise relatively easy media conglomerates attract diverse audiences into their franchise through various entry points — films, magazines, tv shows, news programs — and continue to barrage them with promotions in virtually every other medium.
Media convergence is the merging of mass communication outlets - print, television, radio, the internet along with portable and interactive technologies through various digital media platforms media convergence allows mass media professionals to tell stories and present information and entertainment using a variety of media. Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Media researchers have been interested in the problem of media convergence since the 1980s but the huge wave of publications, conferences and discussions about media convergence began just after the publication of henry jenkins' book convergence. Convergence is a phenomenon in telecommunication and media industry to integrate services, content offerings, and means of communication under one core technology or ecosystem. The theory of media convergence posits that new technologies bring together different mediums and consequently redefine the media environment according to the theory, changes in communications and information technologies reshape and change everyday life, altering patterns of creation, consumption, learning, and interpersonal interaction.
Still, media convergence may stifle the quality of the content and allow for a possible media monopoly when a select few media companies control most of the media many communications specialists believe that it is the content that matters, not the channel. These are some of the type of technolgies that faces convergence with these technolgies media convergence have become very popular it makes one very addicted foe example the popular social networking site facbook face book hold a million viewrs cross the world and everyday someone get addicted. Convergence media is an academic elective magnet at richland northeast high schoolcavplex students participate in the award-winning student media at northeast: the archive yearbook the cavalier newspaper the literary magazine, psyche the broadcast staff, rne-tv and the saber, a student online news and social media program.
According to jenkins, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms (jenkins, 2006.