The fast moving consumer goods (fmcg) sector is a corner stone of the indian economy this sector touches every aspect of human life the fmcg producers now realize that there is a lot of opportunity for them to enter into the rural market. The fast moving consumer goods (fmcg) sector is now the 4th largest sector in the economy with a total market size in excess of rs 60,000 crore india's villages have 122% of the world population, hence the indian rural fmcg market makes for a very attractive target segment. Companies marketing fmcg to rural consumers cannot merely extend their general marketing strategies to rural markets instead, they need to devise rural specific strategies. Rural marketing is a implementing of all types of business tools, aimed at the promotion of the rural sector products, technology, and marketing of agricultural labor and delivery of goods and services to the final consumer.
The fast moving consumer goods (fmcg) sector is a corner stone of the indian economy this sector touches almost every aspect of human life the fmcg producers now realize that there is a lot of opportunity for them to enter into the rural market. The market, development strategies of all fmcg c madhavi & s arul kumar (2006) in their study rural companies, including multinational ones, as well as consumer marketing for fmcg found that most of the consumers are durables business and service companies as well. Article shared by indian rural economy is getting stronger and stronger according to nielsen's survey the rural market for fmcg (rs 65,000 crore), durables 5,000 crore), and clothing and footwear (rs 35,000 crore) was as large as rs 1, 05,000 crore in 2008. 116 chapter 3 introduction of fmcg introduction to fmcg products the future of fmcg brief profile of dabur india ltd and gcpl rural marketing policies of dabur india ltd and gcpl.
The objective was to increase incomes and reduce poverty in rural areas by addressing acute credit shortages this narrow approach has failed it has stifled the development of rural financial markets and benefited only a small percentage of the rural population. The rural market accounts for half the total market for tv sets, fans, pressure cookers, bicycles, washing soap, blades, tea, salt and toothpowder, what is more, the rural market for fmcg products is growing much faster than the urban counterpart. Fmcg • fast moving consumer goods (fmcg), are products that are sold quickly at relatively low cost • though the absolute profit made on fmcg products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large.
Rural marketing and rural penetration are very key issues in fmcg companies today with heavy penetration of all fmcg categories in urban india and with a highly fragmented market in most categories, the only way the categories can show substantial growth is through penetrating deeper and deeper into rural india. Unilever in india: hindustan levers project shakti--marketing fmcg to the rural consumer case solution,unilever in india: hindustan levers project shakti--marketing fmcg to the rural consumer case analysis, unilever in india: hindustan levers project shakti--marketing fmcg to the rural consumer case study solution, with the liberalization of the indian economy and the opening of markets to. Rural areas to know the importance of brand in consumer buying behavior of fmcg goods objectives of the study 111 to study on brand loyalty of various brands in rural markets. We can help to write an essay custom written research papers pdf consumer behavior towards the new packaging of fmcg products consumer behavior towards the new packaging of fmcg products packaged fmcg products. The rural market is now bigger than the urban market for most categories according to mc kinsey‟s &co, a global consulting firm, indian rural market will touch 500 billion by 2020 12 fast moving consumer goods (fmcgs) fmcg is the abbreviated form of fast moving consumer goods in west, fmcg is also called consumer- packaged goods.
Rural consumer behavior in terms of their buying practices, to the social status and level of income, and revealed that rural consumer was more rational as a buyer and exhibited a higher level of rationality compared. Consumer goods (fmcg), be employed for marketing pharmaceutical products or not study based on the statistical test confirms that there is no correlation between factors for decision making for pharma & fmcg. Shakti entrepreneurial programme helps women in rural india set up small businesses as direct-to-consumer retailers the scheme equips women with business skills and a way out of poverty as well as creating a crucial new distribution channel for unilever products in the large and fast-growing global market of low-spending consumers.
More essay examples on marketing rubric india's largest fast moving consumer goods (fmcg), consumer durable and automobile companies are already clocking 20-40% of their annual revenues from rural markets, beating the growth rate estimates of their urban counterpart's year on year. Hindustan unilever limited (hul) belongs to the industry popularly known as the fmcg (fast moving consumer goods) industry this chapter gives a brief overview of an industry profile of fmcg industry of the country. Therefore, rural marketing has become the latest marketing mantra of most fmcg players but, reaching rural markets is not an easy task rural markets pose critical issues of distribution, communication, infrastructure, and above all understanding the rural consumer.
Providing the daily needs, the fast moving consumer goods (fmcg) sector is the biggest beneficiary of the the rising rural economy hence, the fmcg market in rural india is anticipated to expand at a compound annual growth rate (cagr) of 1741percent to uss 100 billion during 2009-25. So much so that rural marketing has become the latest marketing mantra of most fmcg majors (rana, 2010) with higher disposable income in urban house holds and a significant portion of budget allocation towards the development of rural sector and rural employment, the fmcg sector has a lot to gain from the union budget 2010-11.
The study of opportunity for fmcg products in the rural market is a sum total of different analytical survey of different fmcg products in the rural area in one sense, we can say that it is determination of how much market captured by different fmcg companies scope of study:with a population of 1 bn people, india is a big market for fmcg companies. Rural marketing fmcg goods essay attempt to look into the rural market of india particularly with the focus of fmcg sector ( market ) the fast moving consumer goods ( fmcg ) sector is a corner stone of the indian economy. Drastic cnage in rural consumer behaviour and hard core competition, all the major fmcg companies give more emphasise on promotional tools at rural level to attracte rural consumers garga, ghuman, and dogra (2009) done the one study among the 300 rural consumers in 3 districts of panjab.